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At CES, everything was AI, even when it wasn’t

Image: Samsung

This year at CES was the year AI took over. From large language model-powered voice assistants in cars to the Rabbit R1, the technology you heard about everywhere was AI. It was a little too much.

It may be the year of AI at CES, but many of these “AI” features have been around for a while — it’s just that companies are only now embracing the branding of artificial intelligence. AI has entered the public consciousness: it’s cool and hip to place it front and center in a product, a sign that companies are ambitious and forward thinking. That’s led the term to be adopted wherever possible, even when it’s not strictly the AI most people know.

But as more companies rebrand anything involving algorithms as AI, how are we meant to separate…

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