Connect with us

Hi, what are you looking for?

Tech News

Apple reportedly cuts Vision Pro production due to low demand

Demand for Vision Pro is falling. | Photo by Amelia Holowaty Krales / The Verge

Apple is reportedly cutting its Vision Pro headset shipment forecast for the rest of the year due to cooling demand.

Apple analyst Ming-Chi Kuo writes that Apple cut orders for the Vision Pro even before it launched outside of the US. His sources claim that Apple now expects to sell only around 400,000 to 450,000 units in 2024, compared to what Kuo says was a “market consensus” of 700,000 to 800,000. Demand for the $3,500 Vision Pro dropped much lower than the company was expecting.

Facing the unanticipated drop in steam, Apple is now adjusting its headset roadmap, possibly pushing the future of a lower-cost entry mixed reality headset beyond 2025 (if at all). Apple’s Vision Pro has largely wowed early adopters due to its technical…

Continue reading…

You May Also Like

Business

Is being nice holding you back at work? One viral TikTok has young workers up in arms about the perils of being pleasant in...

Tech News

Photo by Becca Farsace / The Verge Microsoft is starting to improve the experience of downloading Windows store apps from the web. The software...

Business

Boeing and Alaska Airlines have separately denied any legal responsibility for the injuries allegedly caused to dozens of passengers after a door-plug blew out...

World News

Sen. Ted Cruz (R-Tex.) found himself in the most unusual place Thursday. He was the man in the middle, literally and figuratively, standing in...