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Sonos continues to clean house with departure of chief commercial officer

Image: Cath Virginia / The Verge

This week is quickly becoming a sea change moment for Sonos as the company looks to undo the damage done to its reputation since last May. It all began on Monday with the departure of CEO Patrick Spence, who was replaced by board member Tom Conrad. Then came news that chief product officer Maxime Bouvat-Merlin would also be leaving the company — another indication that Sonos is serious about correcting course and taking accountability for its new app woes.

In a third shakeup within the company’s leadership ranks, I can report that chief commercial officer Deirdre Findlay also plans to leave Sonos in the coming weeks. The company’s corporate governance page says Findlay “oversees all marketing, revenue, and customer experience organizations at Sonos. She is responsible for integrated brand strategy, geographic expansion strategies, and all go to market execution.”

By now, there’s no arguing that Sonos’ go-to-market strategy for its rebuilt mobile app was deeply flawed and rushed. Before he lost his job, Spence eventually conceded that the company should’ve taken a far more cautious approach and offered the new software as a beta release while keeping the previous, more stable…

Read the full story at The Verge.

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